Eradicating attrition: a prerequisite to innovation

Eradicating Attrition is Prerequisite to Innovation: The Japanese Company Experience

Before embarking on innovation, a company should implement strategies that will enable it to retain employees as per Japanese companies guidelines given in Figure below – relationships between years of experience and skills level. . The years of experience means continuous service in the same company – without changing companies even in the same industry. For example, in Japan if a person who has worked for Mitsubishi motors, then his experience will not be applicable or acceptable to Toyota motors and similarly converse. So it is very important for company seeking innovation to have  long term employees commitment.  It is also very clear that Levels L4 and L3 of employees (Figure below)  will have huge impact in the viability and success of the organization. It is no wonder that L4 level employee can come with many more innovative proposals than possibly the other three categories (L1, L2 and L3) put together.. The Figure 4.2 also shows the minimum percentage mix of employees by years of experience, which need to be maintained by innovative companies.  The competitive position of Japanese companies comes from being able to retain employees for lifetime.

With high attrition no employer would like to train  its employees as they will fear that as soon as the employee is trained, he would leave for greener pastures. But if all the employees are not trained, then the supply of ideas into i-pipeline will be very low. On the whole, the company which cannot retain employees would be at a loss

Level Percentage Mix of Employees Years of Work Experience* Skills and Mastery Level
L1 20% 0-3 years Able to perform what has been instructed but unable to detect the generation of defects or facility abnormality
L2 40% 3-10 years Able to detect the generation of defects and facility abnormalities
L3 30% 10-20 years Able to detect the generation of defects and facilities abnormalities and identify the cause. Able to conduct simple repairs
L4 10% 20 years plus Able to structure worksite systems. Able to design layouts, prepare operation procedure and improve machines and facilities

Figure 4.2 Relationships Between Years of Experience & Skills Level

  • Years worked in the same company (uninterrupted continuous service).

Companies who dominate the markets are there for the passion they hold for the business activity and money making is never in their mind.  Companies who make work challenging and exciting are able to retain employees. Employees work in companies like Toyota and Honda because of the challenging work. The employees in Japan are usually more motivated by interesting work than the paycheck. It is another thing they are paid very well but money is never their main consideration.  These companies strongly believe in “Do Not Imitate.”  They are also constantly challenging themselves and seek out new initiatives and stay at the forefront of innovation.

Lazears Theory on Attrition

Japanese companies are using Lazear’s Theory (Figure above) – a system  in which one’s performance and wage are harmonized during the entire course of service in a company.. The line AB shows salary path for a typical  Japanese employee. An equivalent employee in other countries has  a salary path shown by line CD. A Japanese employee takes a lower salary at start of his carrier (point A is lower than point C). The salary raise for an Japanese employee is much steeper than salary increase in other countries (slope of line AB is steeper than line CD). Moreover, at retirement, a Japanese employee is paid a lump sum amount shown as rectangle F above.

Triangle AEC (Amount Japanese employee is underpaid in the initial years)

Triangle DEB (Amount Japanese employee is overpaid in the latter years)

Rectangle F (Lumpsum amount paid to employee at the time of retirement)

On the whole Triangle AEC < Triangle DEB + Rectangle F

The above graph shows that by retaining employees for lifetime, the Japanese employee is a net winner as in his lifetime reimbursements are higher then equivalents person’s reimbursement in other countries.. Also the employer who successfully retains employees like Japanese employers) is a winner because he is able to draw on much higher skills of employee (see Figure 4.2 Row L4). A long term retained employee is much more skilled and beneficial for the company. This is the main reason why consistently Japanese companies are turning out more innovative products.

Is there a link between reward and performance?

Innovation Should Foster Risk taking

There are many theories on whether incentive should be paid or not and what type of incentives should be given?  There are many companies where paying cash incentives has worked very well. In Mirai industries, among top five innovative companies in Japan, pays Rs 3000/ idea  to each employee irrespective of the idea being useless or  very good. At the end of the year Mirai gives financial awards of Rs100,000, Rs 50,000 & Rs 30000 to top three entries.   The incentive system has proven to have worked for  Mirai Industries – they have consistently have won many awards for innovation. They have also filed over three hundred patents for its innovative products.

How do you build an innovation culture? Try carrots. Several companies on our list have formal rewards for top innovators. Nokia Corp. inducts engineers with at least 10 patents into its “Club 10,” recognizing them each year in a formal awards ceremony hosted by CEO Jorma Ollila.

Rewards Linked To Innovation Drives Many People to Excel

Apple experience with incentive system has been quite the opposite of Mirai Industries, Japan experience. In Apple, Steve Jobs has ignited the imagination of his employees without shelling out the Mirai Industries type financial rewards. Steve Jobs has created a strong innovation culture by making employees feel that they are working to change the world by their work. Steve Job never says that lets work to increase the stock prices of Apple, but makes the employees feel that they are going to change world by their projects. The feeling of being part of history is so strong that Mirai Industries type incentive would definitely be outright rejected   in Apple. But still there has to be incentive system for the ideas. I am sure at the end of the year Apple rewards high performers with promotions.

A  third systems falls between the two systems described above. There are companies like Nishimura Machine Works, in Osaka Japan,    who have developed a point system for each idea employee gives. At the end of year, employees are given gifts depending on the points they have accumulated over the year. To answer the question whether the incentive system will work for you? My answer is that it depends on your unique circumstances. In the three cases described above, all the three systems are working perfectly well

Like we have Manikchand Filmfare awards in movies, similarly most innovative companies hold annual innovation days for recognizing innovation initiatives. Innovation day gives employees a wonderful opportunity to showcase their innovation to company employees In recognition of the innovations efforts, companies create many categories of awards, just like Manikchand Filmfare awards .  Cemex holds an innovation day where teams display their products for financial prices. The teams prepare three minutes video clips of their inventions and all employees participate in choosing the winner. The event is live telecast throughout all Cemex offices. The management gives speeches extolling the employees to innovate. The management drives home the message that innovation is central to growth and survival of the company. Such event reinforces the importance of innovation in the company and motivates employees to become innovative Also it is a wonderful opportunity for managements to spread the message that we consider innovation as very important for the growth of the company.

Training to get organization hooked to innovation

Innovation Trainings For One And All

There will be two types of training program:  first for 100 percent of general employees and for second for Innovation Mentor (you could create your own designation for your company). Innovation Mentor, like Black Belts in six sigma, will be trained in facilitating innovation initiatives.  The employees need to have detailed innovation training. The employees should be trained to generate ideas, evaluate them against a criterion. If the idea passes the preliminary criteria then it should enter the ideas pipeline. At the minimum each employee should understand

  • The concept of innovation
  • The nuts and bolts of innovation system.
  • What are the different tools and technique of innovation?
  • Innovation criteria for submitting new ideas.
  • How to use organizational resources for innovation?
  • How to get new insights?
  • How to optimally utilize IT infrastructure for innovation?
  • How to seek mentors for projects?

For detailed information on training refer our white papers: Innovation. Training Brochure

Imbibing the culture of innovation

Gearing the Organization For Innovation

There are many companies in America & Europe where innovation culture has sunk deep into the organization. In many companies innovation has become an integral part of each and every person’s every day job – it is no longer an initiative but a every day task. When you are starting with innovation, it is an initiative; But when the innovation initiative sinks deep into the organization, it becomes part and parcel of each and every persons job responsibility.

The companies where the innovation has infiltrated the depth of organization  range from IT, automobile, consumer profit to infrastructure companies – Mirai Industries (Japan) IBM, P&G, Whirlpool, Cemex (largest Cement manufacturer in Mexico). Until innovation is not institutionalized into every person’s daily job responsibility, you will not reap the benefits.  All  innovative companies listed above, have done it by starting their innovation efforts by

A)    Driving the innovation supply (ideas) and

B)     Driving the innovation demand (processing of ideas)